301 Redirect Non-WWW to WWW URLs

Search engines consider http://www.example.com and http://example.com as two different websites. As a result, if your website has been linked to from other websites using a mix of the two URLs you are loosing valuable link popularity. Using a 301 redirect on the “non-www” version of the URL, which is essentially a “permanent” redirect in server talk, you can effectively consolidate all of your link popularity to a single URL. This consolidation will serve to increase your website’s chances of obtaining and maintaining top rankings.
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