Gilmore launches Labour's national election campaign

How Campaign Managers Help Candidates Get Elected

Politics is a dirty game, but it’s one that has to be played, and there are ways to succeed that don’t involve stooping to various lows. That’s exactly what campaign managers are hired to do; they help to keep a politician on message without sacrificing his integrity in the process. It’s also a very lucrative career that requires a moderate amount of education, and it’s something that’s incredibly impressive on a resume. People who want to run for office need to follow certain steps that every successful politician carries out, and a campaign manager can help ensure that everything is done properly.

Training Political Volunteers

No one can run a campaign alone, and it’s important to make sure that everyone who is on a candidate’s team parrots the candidate’s intended message. This is another area where campaign managers come into play. Volunteers may be passionate about politics, but it takes more than passion to properly represent a candidate, and since people will tie their perceptions of the volunteers to the candidate himself, it’s imperative that they’re well-prepared before they interact with the public. Campaign managers ensure that every volunteer gets the right training, and that helps to keep the whole campaign on point.

Targeting the Right People in the Right Ways

Campaigning for a political office is a big undertaking, and the most important resources are finite. Even if a candidate has nearly unlimited funds, there are only so many hours within the day. This is where campaign managers play one of their most crucial roles. They work with political strategists to help determine the key targets that a candidate should hit on the campaign trail. They help ensure that whatever exposure that someone gets counts, and the effectiveness of such strategies can determine the outcome of an election.

Organizing a GOTV Campaign

Once voters have been convinced to toss their hats into the ring for a certain candidate, the only thing that’s left is to make sure they show up to the polls. It’s very important that this task is handled correctly; the wrong approach may cause some voters to vote for someone else purely out of spite. Common sense plays a large role; every competent campaign manager knows that voters shouldn’t be woken up on voting day to be told they should go out and vote. However, there’s more to it than not becoming an annoyance. Methods that stir positive feelings within voters are much more likely to get them to show up at the polls, and campaign managers should know how to appeal to their values while simultaneously reminding them that voting day is just around the corner.

Image is Everything

Picking the right campaign manager is one of the most important aspects of any successful run for office; this single choice can determine whether a candidate wins or loses. Campaign managers carry a lot of weight on their shoulders, and that’s why running a good campaign looks really good on their work histories next to their MBA and other achievements that helped them land such a position in the first place. It’s not a role that’s meant for the timid; it requires a keen mind and a capacity for leadership. Managers who have those things do more than improve the odds that their candidates will win; they do a service for their country.

Casey Newell is a full-time writer for higher ed blogs and journals nationwide with a focus on online education opportunities. Several schools offer online degrees, including and

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